In my current job (and in my previous jobs, too), one of my duties is/was to
compile monthly executive reports which show how the websites that I work on
are performing. For reasons of business confidentiality, I have not included
any of these reports in my website portfolio.
However, if requested, I can easily bring print-outs of these PDF format reports
to an interview, where I can then talk my way through the contents of these
What Do I Include in a Website Report?
Listed below are the main areas that I look at when compiling a website report.
Page views, visitor sessions, unique visitors (but not hits!), new and return
visitors, geographics, referrals, search engine performance, etc.
How Do I Gather the Data for a Website Report?
Website statistics programs such as Smarter Stats, Google Analytics, Funnel
Web Analyzer, Google Adwords, etc.
Last, and not least, from getting feedback about the website from people who
use it! Admittedly, this is old-fashioned; however, it is a rather effective
way of finding out how the website is performing.